01
Troy and Daniel built Jitsu, a parcel delivery network, before founding Warp.
Warp freight intelligence
The early ventures were not wasted. They were the curriculum.
Before Warp existed, Troy Lester and Daniel Sokolovsky built Jitsu. The early ventures taught Troy that logistics is an infrastructure problem, not a software problem.
02
Logistics is an infrastructure problem, not a software problem.
03
Warp operates 50+ cross dock facilities and dispatches 9,000+ box trucks and cargo vans.
Before Warp existed, Troy Lester and Daniel Sokolovsky built Jitsu, a parcel delivery network. They scaled it. They learned from it. And they saw something bigger.
Infrastructure, Not Software
The early ventures taught Troy that logistics is not a software problem. It is an infrastructure problem. You can build the best routing algorithm in the world, but if the physical network underneath it is fragmented, slow, and opaque, nothing changes for the shipper.
Own the Operating Layer
That lesson became Warp's founding principle: own the operating layer. Not just the software on top. Warp operates 50+ cross dock facilities, dispatches 9,000+ box trucks and cargo vans, and runs every shipment through the Warp driver app for scan in, scan out, GPS tracking, and proof of delivery.
What matters
Troy Lester Lessons Early Ventures should change the freight decision, not just fill a browser tab.
Signal 01
Troy and Daniel built Jitsu, a parcel delivery network, before founding Warp.
Show what changes in cost, service, handoffs, timing, or execution control once the team acts on this point.
Signal 02
Logistics is an infrastructure problem, not a software problem.
Show what changes in cost, service, handoffs, timing, or execution control once the team acts on this point.
Signal 03
Warp operates 50+ cross dock facilities and dispatches 9,000+ box trucks and cargo vans.
Show what changes in cost, service, handoffs, timing, or execution control once the team acts on this point.
Next move
Use the topic to move toward the right freight decision.
Enterprise
Talk to Warp about the network behind the problem
Recurring freight, network redesign, and margin-sensitive operations belong in a serious operating conversation.
Talk to WarpSelf-serve
Move into direct execution when the shipment needs action now
If the topic maps to rate or shipment intent, get a clean path to quote, upload, or tracking.
See self-serve pathArticle map