If you are building or investing in logistics technology, this is a must-read.We�re proud to share a new byline from our Co-Founder and CRO, Troy Lester, published in Forbes.Logistics tech has moved from hype to correction to disciplined growth over the past five years. Troy shares how the next generation of logistics startups can succeed by combining technology with operational expertise:1. Build relationships that outlast the hypeIndustry veterans hold the real insights. Listen first and optimize later.2. Be operationally fluentAutomation only works when it is grounded in a deep understanding of freight, carriers, and compliance.3. Learn from historyAvoid repeating past mistakes in logistics tech funding and growth strategies.4. Prove your researchTest assumptions in the field by talking to shippers, walking warehouses, and observing dispatch operations.5. Lead with pain, not buzzwordsInvestors back solutions that solve real operational challenges, not trendy acronyms.With Warp, you are not just shipping pallets. You are building a faster, more flexible, and scalable network that unlocks growth, saves time, and helps your business run better.Read the full article here: https://lnkd.in/dXnF7h4H#SupplyChain #Transportation #Technology