For anyone in logistics, supply chain, or operations, this is worth your time: our Co-Founder and CRO, Troy Lester, shares fresh insights on attracting and retaining Gen Z and Gen Alpha talent in Inbound Logistics' November print issue (page 44).�Reframing Logistics for Gen Z and Gen Alpha� explores how our industry can evolve to meet the expectations, values, and ambitions of the next generation of supply chain talent.Troy highlights four ways logistics can rethink how it attracts and retains Gen Z and Gen Alpha:1. Tell the story differentlyLogistics is no longer just manual labor. It�s robotics, automation, AI, and data. Troy highlights how reframing the narrative can position logistics as a tech-forward career path rooted in real-world problem solving.2. Connect to purpose and impactYounger generations care deeply about mission-driven work. Logistics directly shapes sustainability outcomes through carbon-efficient routing, EV adoption, and greener facilities. It also delivers the essential goods communities rely on. Positioning logistics as �moving the world forward� resonates with Gen Alpha�s desire for meaningful, value-aligned careers.3. Lean into Gen Z & Gen Alpha work valuesAs logistics digitizes, roles in AI monitoring, cybersecurity, supply chain analytics, and digital twin management will offer hybrid physical/digital work. Diversity and inclusion aren�t optional for these generations; they�re required. Showcasing diverse teams and leadership strengthens industry appeal.4. Think outside the box to recruit and retainGamified onboarding, AR/VR training, and simulation-based upskilling help make training engaging and relevant. Clear paths from entry-level roles to careers in robotics tech, data analysis, strategy, or sustainability create the upward mobility younger workers expect.At Warp, we believe the future of logistics belongs to teams that embrace technology, build inclusive workplaces, and create compelling pathways for the next generation of operators and innovators.Read the full article here: https://lnkd.in/dfApQP7X#Technology #RetailSupplyChain #MiddleMile