They say you can�t pick your parents. But you do get to pick your wife.And you definitely get to pick your freight partners.Still, a lot of transportation leaders stay with the same 50-year-old carrier out of comfort, even when their account is handled by a low-level rep just moving paperwork, not helping you build out your network or achieve real business results.And let�s be honest, their service is probably worse when you look at the data (though the legacy folks will argue that point for days).People say it feels �strategic� because it�s familiar, big name, stable contract, low perceived risk.But does it really feel strategic? Or just safe?That comfort comes at a cost: slower pickups, rigid schedules, low visibility, and a partner who isn�t invested in your success.In logistics, familiarity isn�t strategy.Pick a partner that treats your freight like it matters, one that gives you real visibility, faster delivery windows, and direct access to decision makers who can and will move mountains for you.Make the pick your own.