W/:\RP pairs proprietary technology with a broad network of carriers and cross-docks.

Automatically optimized middle-mile routes for your freight through a single, interconnected platform.

  • 0
    +
    Cross Docks
  • 0
    +
    Shippers
  • 0
    +
    Carriers

W/:\RP’s Leadership has already Built a Last Mile Solution

We’re a venture-backed team of last mile logistics founders, operators, and supply chain gurus who are set on connecting the most fragmented market in supply chain: the $2.1T global trucking freight industry.

W/:\RP’s leadership has already built a last mile solution, one that requires more responsive technology, API integrations for the shipper and greater visibility of real-time parcel movement.

Now we’re taking our learnings and technology to tackle the “middle mile” with W/:\RP.

  • 0

    Founded

  • 0

    -

    0

    Employees

  • 0

    +

    Countries

What W/:\RP Believes In

At W/:\RP we believe that shippers should have complete control over their supply chain. We’re feedback driven, collaborative, witty, bold, empathetic, agile, and humble. We’ll tell you like it is, and then tell you how we can do it better.

Meet our Team

Our team will take the time to truly understand your business, your goals, and your mission. We recognize that your needs are unique, and that’s what inspires our team.

  • Daniel Sokolovsky

    Co-Founder and CEO

  • Troy Lester

    Co-Founder and CRO

  • Diep Nguyen

    Chief Technology Officer

  • Diep Nguyen

    Chief Technology Officer

  • Diep Nguyen

    Chief Technology Officer

  • Diep Nguyen

    Chief Technology Officer

  • Diep Nguyen

    Chief Technology Officer

Daniel Sokolovsky

Co-Founder and CEO

Troy Lester

Co-Founder and CRO

Diep Nguyen

Chief Technology Officer

Lior Adorian

Market Expansion Manager

Brandon Wood

Director of Operations

Troy Masco

National Account Director

Archisman Sarkar

Marketing Manager

Jon Beck

Head of Strategic Accounts

Daniel Sokolovsky

Co-Founder and CEO

Troy Lester

Co-Founder and CRO

Diep Nguyen

Chief Technology Officer

Lior Adorian

Head of Business Operations

Brandon Wood

Director of Operations

Troy Masco

National Account Director

Jon Beck

Head of Strategic Accounts

Sulde Nasantogtokh

Business Operations

Chris Reeves

VP of Pricing & Network

Jeanelle Trujillo

Sr Accounting Manager

What our customer
says About Us

" W/:\RP is doing an amazing job, especially given some of the short leads times for loads and new lanes, our entire team has jumped in quickly to help the Petit Pot business. W/:\RP has excellent communication and our rates are competitive as well"

Join Our Team

We move fast and we challenge each other, but we look after each other and care about our culture, which makes working here extremely rewarding. There’s a lot of work left for us to do!

Your Freight
optimization Cheat Codes

Join our newsletter and we'll steer the latest news right to you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.