About W/:\RP

W/:\RP pairs proprietary technology with a broad network of carriers and cross-docks.

The result: Automatically optimized middle-mile routes for your freight through a single, interconnected platform.

About us

We’re a venture-backed team of last mile logistics founders, operators, and supply chain gurus who are set on connecting the most fragmented market in supply chain: the $2.1T global trucking freight industry. 

W/:\RP’s leadership has already built a last mile solution, one that requires more responsive technology, API integrations for the shipper and greater visibility of real-time parcel movement.

Now we’re taking our learnings and technology to tackle the “middle mile” with W/:\RP.

What W/:\RP
Believes In

At W/:\RP we believe that shippers should have complete control over their supply chain. We’re feedback driven, collaborative, witty, bold, empathetic, agile, and humble. We’ll tell you like it is, and then tell you how we can do it better.


" W/:\RP is doing an amazing job, especially given some of the short leads times for loads and new lanes, our entire team has jumped in quickly to help the Petit Pot business. W/:\RP has excellent communication and our rates are competitive as well"

Petite Pot

Meet our Amazing Team

Our team will take the time to truly understand your business, your goals, and your mission. We recognize that your needs are unique, and that’s what inspires our team.

Daniel Sokolovsky
Co-Founder and CEO
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Troy Lester
Co-Founder and CRO
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Diep Nguyen
Chief Technology Officer
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Join our team

We move fast and we challenge each other, but we look after each other and care about our culture, which makes working here extremely rewarding. There’s a lot of work left for us to do.

See open positions