W/:\RP pairs proprietary technology with a broad network of carriers and cross-docks.

Automatically optimized middle mile routes for your freight through a single, interconnected platform.

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W/:\RP’s Leadership has already Built a Last Mile Solution

We’re a venture-backed team of last mile logistics founders, operators, and supply chain gurus who are set on connecting the most fragmented market in supply chain: the $2.1T global trucking freight industry.

W/:\RP’s leadership has already built a last mile solution, one that requires more responsive technology, API integrations for the shipper and greater visibility of real-time parcel movement.

Now we’re taking our learnings and technology to tackle the “middle mile” with W/:\RP.

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What W/:\RP Believes In

At W/:\RP we believe that shippers should have complete control over their supply chain. We’re feedback driven, collaborative, witty, bold, empathetic, agile, and humble. We’ll tell you like it is, and then tell you how we can do it better.

Ship with W/:\RP

Meet our Team

Our team will take the time to truly understand your business, your goals, and your mission. We recognize that your needs are unique, and that’s what inspires our team.

Daniel Sokolovsky
Co-Founder and CEO
Troy Lester
Co-Founder and CRO
Diep Nguyen
Chief Technology Officer
Diep Nguyen
Chief Technology Officer
Diep Nguyen
Chief Technology Officer
Diep Nguyen
Chief Technology Officer
Diep Nguyen
Chief Technology Officer

Daniel Sokolovsky

Co-Founder and CEO

Troy Lester

Co-Founder and CRO

Diep Nguyen

Chief Technology Officer

Lior Adorian

Market Expansion Manager

Brandon Wood

Director of Operations

Troy Masco

National Account Director