Rethinking Transportation Strategies: Embrace Innovation Over Legacy Solutions

Basically every omni-channel shipper is re-thinking their long term transportation strategy right now.

It’s not surprising—during the pandemic, everyone flocked to tech-driven providers in a frenzy. But as volumes plummeted, there was a dramatic swing back to legacy companies, lured by bigger discounts and the promise of more reliable service. Now, volumes have finally steadied, and forecasts have been sufficiently corrected to the downside.

Where does that leave us?

Transportation folks are having the opportunity to flex their creative muscles. 

Not a science. Not an art. Something in between. Where can you gain speed at a reasonable cost? Where can you slow down, consolidate but not at the detriment to the customer experience downstream?

Everyone knows you can’t just give over a majority spend to big legacy logistics companies anymore. The days of one size fits all solutions are gone. Low-lift, controlled experiments are becoming more popular than RFPs.

Time to go back to first principles thinking in transportation networks.

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By
Troy Lester
Co-Founder and CRO

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